Recruiting and the Small Business Hiring Advantage
Recruiting Guide Home > Chapter 3
Small businesses drive job creation and economic growth. They also have unique hiring advantages during times of downturn as well as upturn. Leveraging those advantages when hiring plays a big part in attracting and retaining top talent. Marketing the most compelling benefits of your business can help you hire the best candidates available.
The Competitive Hiring Advantages of a Small Business
A Hands-On Work Environment
For the most part, small businesses are less hierarchical and bureaucratic than larger businesses. With large companies, new hires are often restricted to only the work for which they were hired.
In small businesses, new hires often have the chance to try new things, challenge themselves, and pick up new skills. Such a varied role can also reveal aspects and abilities of your employee that might have otherwise gone unacknowledged.
A Direct Relationship to the Results
Working for a small business has another advantage over positions at large companies: Greater task significance. By working for a small business, employees can often see the impact of their job firsthand. Realizing how their positions directly affect outcomes can give your employees a greater sense of pride in their work and increase their performance.
Everyone’s Voice Is Heard
As an organization grows, communication across all levels becomes more challenging. It may be difficult in a large company to ensure that employee voices are heard, or to maintain effective and organized communication.
With a small business, fewer communication barriers exist between employees and management. This lack of barriers makes maintaining a feedback system between management and employees much easier. It also makes employees equal participants in formulating strategies, solving challenges, and seizing opportunities. New hires appreciate this type of work culture and the power that their voice can have.
Tailored Employee Packages
Small business managers are often better connected with their employees and more aware of what motivates them. This familiarity can help a business adapt employment perks and benefits more effectively according to its employees’ needs. Tailored perks and benefits keeps morale high and reduces turnover.
What Does Your Business Bring to the Job Market?
According to the National Association of Colleges and Employers, workers look at three main factors when considering a job offer: Potential for personal growth, job security, and friendly colleagues. If your business can ensure that these needs will be met, your job offer will be more attractive to potential hires. If your offer is more attractive than competing offers, there’s a good chance candidates will give greater preference to your business.
The work environment of a company can also make a candidate more partial to that company’s offer. The environment of a start-up company is very different from that of a corporation or a non-profit, and naturally, hires will want to choose a work atmosphere that they can thrive in.
To recruit well and hire candidates that thrive in your company’s environment, you must clearly define and communicate your company’s work culture to all potential hires.
The points you should emphasize are:
Your company’s mission. Outline what your company aims to do beyond profits and market share. Highlight the difference you want to make in your local, national, or global community.
Your company’s core values. Outline the behaviors and attitudes you expect of your employees. Explain the role your employees have in helping your business achieve its goals.
To define and emphasize these points, develop a clear, succinct, and compelling brief. Both your company’s mission and its core values should be included in the brief. Share this with your staff and hiring personnel, and make sure to highlight it during interviews.
Job candidates are often attracted to perks that may not be offered by other potential employers. These unique perks can include gym access or memberships, family leave benefits, or on-site child care. Telecommuting, company retreats, and other freebies can appeal to a prospective hire in a big way as well.
Before advertising perks to your candidates, brainstorm various options. Determine which perks are affordable and which perks your existing employees might prefer.
Knowing what perks are best for your business and your employees can help you better define what your company has to offer.
Additional Resources on Small Business Competitive Hiring Advantages: